Many Apple retail stores are madhouses on ordinary weekends, so it's no surprise they were crowded on Black Friday. But according to analysts, some of whom are studying the company's holiday traffic for the first time, Apple's performance is worth paying attention to.
According to Piper Jaffray, Apple stores exert "what can best be described as a gravitational pull" on mall shoppers. A shopper walking within 25 feet of an entrance has a 27% chance of going in, said analyst Gene Munster, whose firm spent six hours monitoring foot traffic at Apple stores this weekend. Most of them don't buy anything, he added, and Apple stores are often in high-traffic parts of shopping centers, but this signals a possible shift in buying intentions to Macs from PCs.
